Wilson | The Gift of Game
I had the incredible privilege of creating art for Wilson Sporting Goods. In 2021, I was approached by Wilson to create an animated pattern/artwork that can work as an identity system as well for their Christmas Holiday campaign "The Gift Of Game".
The concept I had for the artwork was based on the geometry of a sport court. In addition, a few abstract sports elements were introduced with a festive twist. The challenge was to create art and bring the campaign to life across a multitude of touch points including etailers, social channels, the DTC Retail (NYC and Chicago) along with product photography.
